What is the purpose of an open house?

The purpose of an open house is to make a property available for viewing by potential buyers. Open houses provide an opportunity for prospective buyers to explore a home without the need for a scheduled appointment. This setting allows buyers to assess the property in person, get a feel for the space, and envision how they might live there. Open houses can also help generate interest and facilitate conversations between buyers and real estate agents, making them an effective marketing tool.

In the context of the other options, conducting auctions for property sales is a different process that involves bidding and competitive offers, and it isn't what happens during an open house. While agents may showcase their listings weekly, the fundamental goal of an open house is not merely to promote the listings but to actively engage potential buyers with the property itself. Finally, finalizing sales without buyer interactions runs counter to the very intent of open houses, which is to foster engagement and connection between buyers and the property.